Lake Tahoe EventsR-O-Why: Making Sense of Numbers to Enhance Your Marketing Strategy

Marketing is an exercise in creativity, but numbers matter just as much as aesthetics for a sustainable (and profitable) strategy. You don’t need to be a math whiz to analyze marketing data, but you do need to know what “success” looks like in your business. Attendees will learn the ins and outs of tracking and analyzing marketing data, as Tayler Cusick Hollman breaks down the importance of Key Performance Indicators (KPIs) and demonstrates how to collect and store data in a way that leads to transformative business insights.